Overview:

• Preface
• Topics
  The Internet as a Tool for Market, Opinion and Social Research
  Internet Metrics
  The Internet in its Context
• Types of Contribution
• Awards and Publications
• Workshops
• Exhibition Stand Space
• Social Events and Membership Meeting
• Submission Guidelines
• Conference Fees and Registration
• Download Call for Papers

Preface

Organizer:

Deutsche Gesellschaft für Online-Forschung - DGOF e.V.

Local organizers:

EARSandEYES GmbH (Key Sponsor)

Chair for Marketing and Branding, Hamburg University, Prof. Sattler

Conference topics include theories, methods, and findings pertaining to social and business aspects of the Internet and mobile communication.

The aim of the conference is to document the progress of Internet science, innovative developments, and practical experience.

Traditionally, GOR conferences have been excellent opportunities for dialogue between:
- researchers and users of Internet science
- universities and companies
- customers and suppliers.

Conference languages: German, English

A: The Internet as a Tool for Market, Opinion and Social Research

- Method Effects in Online Data Collection
- Mobile Data Collection
- Statistical Biases in Online Sampling
- Best Practice Examples and Case Studies from Market Research
- Innovative Data Collection Tools
- Online Access Panels
- Quality Standards
- Data Mining
- Online Experiments
- New Methods of Qualitative Research
- Cultural Effects in Cross-National Studies
- Mixed Mode Studies

B: Internet Metrics

- Indices of the Digital Divide(s) and Digital Inequality
- Measurement of Online Social Networks
- Use of Logfiles and Databases
- Indices of the Information Society
- Measurement of Coverage
- Diffusion of Visual Online & Mobile Communication

C: The Internet in its Context

Internet, Mobile Communication, and Civil Society
- Online Groups & Online Communities
- Social Networks and Relationships Online & Offline
- Digital Inequality
- E-Democracy
- Internet, Social Movements, and Collective Action
- Internet & Science

Electronic & Mobile Business
- E-Business
- Evaluation of Web-Sites and E-Commerce
- Mobile Commerce
- Electronic CRM and its Relation to Online Market Research

Internet & Mobile Communication in Everyday Life
- Mobile & Online Entertainment
- Social and Psychological Effects of Internet Use
- E-Health
- E- & M-Learning
- Web 2.0
- New Forms and Formats: Internet-TV, Blogs, Podcasts, RSS etc.

Internet & Mobile Communication in Organizations
- Online Employee Surveys
- Virtual Teams & Online Communities of Practice
- Online Knowledge Exchange and Knowledge Management

Types of Contributions:

1. Papers:

Paper presentations of research results include an oral presentation
of max. 20 min plus 10 min for discussion.

2. Poster:

Posters will be discussed in designated time slots.

3. Sessions:

There is the opportunity to propose a group of (3-5) interrelated papers
within one session.

4. Workshops:

You may propose teaching a 2.5 or 5 hour pre-conference workshop
covering key methods of Internet science.

Awards and Publications:

An independent jury will award a prize for the best poster(s).
Total prize money: EUR 500,-.

A prize will be awarded for the best paper from market research practice.

Selected contributions on Mobile Market Research will be invited
for publication in an edited volume.

 

Workshops:

There will be tutorial workshops covering key methods of Internet Science.
The workshops will take place on the eve of the GOR (March 10, 2008)
and throughout the GOR.

Participation in workshops is not free of charge, and the number of participants is limited. Registered visitors of the conference have priority. More information is available at http://www.gor.de.

Exhibition Stand Space:

Companies will have the opportunity to book exhibition stand space
for presentations of products or services.
More information is available at office@dgof.de.

Social Events and Membership Meeting:

The traditional Early-Bird-Meeting takes place in the evening of March 10, 2008.
Visitors and participants will have the opportunity to socialize with colleagues
and meet with other researchers.
On Tuesday evening (March 11, 2008) there will be a social event with dancing.
During the conference there is a meeting of the members of the German Society for Online Research. Members will receive additional information about the meeting at a later date.

Submission Guidelines:

If you would like to contribute to the conference by presenting a paper,
a poster, a complete session or by teaching a workshop
please submit (an) abstract(s) electronically no later than
October 21, 2007
at http://www.gor.de
Abstracts, which should be in the English language, may be up to 350 words long.
An additional German language version is appreciated.

To enable a thorough review, abstracts should be informative.
Where applicable, include the design, methods, and main results.

Authors may present in English or German. At any rate, the slides of the papers
need to be in English.

Abstracts can only be submitted via the Web-based tool located at the GOR website.
All abstracts will be reviewed by an international board.

Authors will receive notification of acceptance by December 1, 2007.

A preliminary program will be posted by January 1, 2008 at http://www.gor.de

Transparencies or slides in English that accompany accepted oral presentations
are to be sent by February 17, 2008.

Conference Fees and Registration:

Conference fees include tax, conference materials, two lunches, the evening event,
drinks and snacks during breaks.

Researchers: 180 Euros
First authors: 145 Euros
Students: 90 Euros
Commercial participants (e.g., company representatives,
free-lancers, consultants): 465 Euros

Early registrants (i.e., registration by January 15, 2008) get a
15% discount. DGOF members get a 20% discount, which cannot be
combined with the early registrants' discount.

For participants other than first authors, day tickets are
available, as well.

Registration for all participants begins December 1, 2007
at http://www.gor.de.

First authors must not register later than January 31, 2008.
First authors will have to pay full conference fees in advance.

Important deadlines:

10/21/2007 deadline for abstract submission

12/01/2007 feedback on acceptance/registration begins

01/01/2008 preliminary program available

01/31/2008 deadline for first author registration

02/17/2008 deadline for sending in slides

03/10 - 03/12/2008 conference and workshops

How to Get in Touch:

Conference website, abstract submission, workshops: http://www.gor.de

Business activities and any further questions: office@dgof.de.

Download the Call for Papers

You can download the Call for Papers here (.pdf or .txt).